Cleansing Milk: A Natural Solution for Effective Skin Care and Cleansing

Cleansing milk is a versatile skincare product, especially beneficial for those seeking gentle yet effective cleansing. Its formulation not only helps in removing makeup but also nourishes the skin with natural ingredients, leaving it soft and refreshed. This article discusses the research on a unique cleansing milk developed using gherkin extract (a type of cucumber) and explores its potential as a natural alternative for skincare. We will cover the background, aim, methods, results, and conclusions drawn from the study, emphasizing its significance for women who use makeup regularly.

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With constant exposure to environmental pollutants, UV radiation, and the natural aging process, skincare has become a growing concern, particularly for women who use makeup. While there are various makeup removers available, most contain harsh chemicals that can dry out the skin or cause irritation. Traditional cleansing products such as micellar water, oil-based removers, and wipes often strip the skin of its natural moisture barrier. In response to these challenges, the development of cleansing milk formulated with natural ingredients aims to provide a gentler and more nourishing alternative.

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Gherkin, the primary ingredient in this study's cleansing milk, is rich in vitamins and minerals, including vitamin C, vitamin B5, magnesium, and potassium. These nutrients offer anti-inflammatory and moisturizing properties, making gherkin a suitable base for skincare products. The research presented in this article seeks to validate the effectiveness of gherkin-based cleansing milk in cleansing and rejuvenating the skin.

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The primary goal of this research was to develop a cleansing milk that not only removes makeup but also nourishes and rejuvenates the skin. The study targeted a sample population of women aged 18 to 55 who regularly use makeup, analyzing their preferences and evaluating the acceptance of a natural skincare product. Specifically, the research aimed to:

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●  Measure the effectiveness of gherkin-based cleansing milk in removing makeup.

●  Assess the product's ability to hydrate and improve the skin's texture.

●  Determine market acceptance and potential demand for the product.

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The research employed a quantitative approach with descriptive analysis to understand the preferences and acceptance of the product among the target demographic. The data was gathered through structured surveys administered to a sample of 369 women from the San Rafael parish in the Rumiñahui canton, Ecuador. Key variables measured included the frequency of makeup use, preferences for natural ingredients, and willingness to purchase a cleansing product made from gherkin.

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●  Target Population: Women aged 18 to 55 living in the San Rafael parish.

●  Sample Size: 369 women, calculated based on a finite population of 5,075 women using a 95% confidence interval and a 5% margin of error.

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What Did We Ask? Key Questions from Our Survey

The questionnaire included questions related to skincare habits, makeup use, product preferences, and the frequency of makeup remover purchases. Key questions that informed the results included:

●  Acceptance of a Natural Makeup Remover: "Would you prefer using a makeup remover made from natural ingredients?" 

●  Frequency of Makeup Remover Purchases: "How many times a month do you buy makeup remover products?"

●  Preferred Natural Ingredient: "Which natural ingredient would you like in a skincare product?"

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●   High Acceptance of Natural Products

The survey revealed a strong preference for natural skincare products among the participants, with 98.92% expressing interest in using a makeup remover derived from natural ingredients. This indicates a significant market potential for products like gherkin-based cleansing milk.

●   Preference for Gherkin as a Skincare Ingredient

When asked about preferred natural ingredients, 65.04% of respondents selected gherkin, compared to 20.05% for chamomile and 14.91% for coconut. This preference highlights the appeal of gherkin’s hydrating and soothing properties, making it an ideal choice for the cleansing milk formulation.

●  . Frequency of Makeup Remover Use

The study found that 41.73% of women purchase makeup removers once a month, while 37.40% buy them twice a month. This data suggests a consistent demand for makeup removal products, validating the potential for a product that also offers skin nourishment.

●  Market Potential and Demand Projections

Based on survey results, the study projected a potential demand of $753,000 annually for a gherkin-based cleansing milk in the San Rafael parish alone. With a projected annual growth rate of 1.95%, the demand is expected to reach $829,337.16 by 2025. This suggests a strong business opportunity for launching this product in local markets.

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The research successfully demonstrated the feasibility and market potential of gherkin-based cleansing milk as a natural skincare product. With a 98.92% acceptance rate among the target demographic, this cleansing milk offers a viable alternative to traditional makeup removers. Its natural formulation appeals to consumers seeking skin-friendly, hydrating products that do not compromise on effectiveness.

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Incorporating gherkin in the formulation provides additional benefits such as improved hydration and protection against environmental stressors, making it a standout choice for those looking to enhance their skincare routine. The study recommends further research into expanding the product line to include variations with other natural ingredients like chamomile or aloe vera, which could appeal to different consumer preferences.

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